A Cinematic Spec Ad for LELABO

Director / DP / Editor / Color: Chris Niu

Producer: Karida

Location: Toronto, 2025.

LE LABO

Close-up of a perfume bottle label submerged in water, reading 'SANTEAL 33, 1001.4 Fl. Oz. 8, Eau parfum / vaporisateur natural spray, grounded: in Queen West Toronto 08/30/22, What if I fail?', with the bottom part of the bottle showing 'LE LABO, 87
Close-up of a clear glass perfume bottle with a label indicating it contains 'SANTAL 33' perfume, with details about the perfume's size, scent type, and manufacturing date.
A person standing at the shoreline with waves in the foreground and a cloudy sky above, with the text 'LE LABO, GRASSE - NEW YORK' overlaid on the right side.
A woman in a dark dress walks in shallow water on a beach, with a gray overcast sky in the background.