A cinema-first SPEC AD for Carhartt, built around honest performances and color-rich imagery.

Director / DP / Editor / Color: Chris Niu

Location: Toronto, 2025.

Carhartt

An orange tabby cat peeking out from behind a brown Carhartt backpack on a table, with a woman sitting in the background talking on her phone in an airport or waiting area.
Person in brown jacket opening the driver’s side door of a blue vehicle in a wooded area.
Close-up of a person in a brown Carhartt jacket sitting on a park bench with trees in the background.
A man sitting on the open tailgate of a blue Ford Raptor pickup truck in a wooded area, drinking from a can amid autumn scenery.