A cinema-first social campaign film for Intent, built around honest performances and color-rich imagery.

Director / DP / Editor / Color: Chris Niu

Producer: Karida

Location: Toronto, 2026.

Intent

A young woman with long dark hair lying down on a couch, smiling and looking at a smartphone screen that displays a messaging conversation with birthday wishes and questions.
A couple sitting on a sofa in a well-lit living room, with the woman lying down and reading a book while the man looks at her. The background has a framed picture on the wall and a bar cart with bottles.
Young man preparing food in a modern kitchen with a marble island, a bouquet of red roses, and various fruits and a bottle of champagne.
A young man with dark hair, wearing a black shirt and a small earring, smiling slightly in a softly lit room.