A cinema-first social campaign film for Intent, built around honest performances and color-rich imagery.

Director / DP / Editor / Color: Chris Niu

Producer: Karida

Location: Toronto, 2026.

Intent

A young woman lying on a bed, smiling while looking at a phone screen displaying a chat conversation with birthday wishes and questions.
A young man and woman relaxing on a sofa, with the woman lying down reading a book while the man sits beside her, in a cozy living room with warm lighting and a bar cart in the background.
A man in a black sweater preparing food in a modern kitchen with a marble island. The kitchen features light wood cabinets, a vase of red roses, a loaf of bread, fresh fruits, and a bottle of champagne. The setting has a contemporary aesthetic with b
A man with dark wavy hair, light skin, and a small earring in his left ear, smiling and looking to his right, wearing a black shirt.